hellowebsite.co.uk
Database driven website solutions
Copyright hellowebsite.co.uk., Lincolnshire 2009
Search Engine Optimisation (SEO)
We will help you to achieve better success in the Search Engine Result Pages (SERP’s) by advising you on a variety of matters including your written content, keywords, phrases, sitemap submission and much more.
We will help you to achieve better search engine success
Optimising your website for the search engines is included in the price you pay for
each webpage. Website content should offer value to your site visitors and effectively
portray this value to the search engines. We do not claim to understand everything
about the way search engines index websites nor can we guarantee you a number one
spot on Google (or others), however we will ensure your website is not just compatible
with the major search engines but also prepared with them in mind.
Written content and Search Engines
One of the most powerful tools you have for achieving a higher rank in the Search Engine Result Page (SERP) is your written content. Your content should contain the keywords and phrases that your customers will type into search engines. For example, if you have a website for a jazz band based in Lincolnshire you would probably make good use of the following keywords;
- Lincolnshire band
- Bands for hire in Lincolnshire
- jazz Bands in Lincolnshire
- Lincolnshire function bands
- Local bands in Lincolnshire
We will help you to position your keywords in the website and ensure they appear in important places such as the alternate text for images, headings, file names, meta descriptions and page titles.
Submitting your sitemap to Google
We will submit your website sitemap to Google so that when they come to index your
pages they know where to find them and how many you have.
Advising you on achieving better search engine success
We will advise you on various other steps that should be taken to improve your rank
in the search engines and just as importantly advise you against practices that can
harm your ranking;
- Good quality inbound links
- Keyword density and the use of anchor text
- Submitting your website to directories
- Regularly updating your content
- Search Engine Marketing (SEM) - pay-per-click
Advise against;
- Excessive automated search engine submissions
- Adding links to your website on ‘Link Farms’
- Creating duplicate website content
- Excessive keyword density (spamming)
- Cloaking and hiding your text
