Free SEO Analysis Report for Small Businesses

It's a detailed, personalised review of your website's search engine optimisation. I look at your site from Google's perspective — checking how well it's structured, whether it targets the right keywords, if there are technical issues holding it back, and how it could generate more enquiries. You receive a written report with clear, practical recommendations.

The report is free because some business owners will later ask Hello Website to carry out the recommended improvements. There is no obligation to do that. The report should still be useful even if you choose to make the changes yourself or use someone else. It's a straightforward way to show you what's going on with your website and let you decide what happens next.

None whatsoever. You receive the report and can do whatever you like with it. Make the changes yourself, hand it to another developer, or ask Hello Website to help — entirely your choice. No follow-up sales calls, no pressure, no strings attached.

Reports are sometimes sent within an hour or two. Please allow up to 24 hours during busy periods. I review each website individually, so the time depends on demand — but I always aim to get it to you as quickly as possible.

The report covers page titles, meta descriptions, heading structure, crawlability, mobile usability, site speed, internal linking, broken links, service page structure, location page opportunities, local SEO signals, Google Business Profile alignment, schema markup, image optimisation, content depth, keyword targeting, duplicate or thin content, calls to action, contact form visibility, trust signals, conversion issues, and basic competitor observations. This is part of a wider checklist and the exact review depends on the website.

Yes — surprisingly often. A missing H1, a page title that doesn't mention your service or area, a slow-loading page, or no local schema markup can all hold a website back. Fixing these things won't guarantee a number-one ranking, but it can meaningfully improve how visible your site is in Google. Sometimes the difference between page five and page one is a handful of focused improvements.

An H1 heading is the main heading on a web page — it tells Google (and visitors) what the page is about. Every page should have exactly one H1, and it should include relevant keywords naturally. Many websites are missing their H1 entirely, or have multiple H1s that confuse search engines. It's one of the simplest and most impactful things to get right.

Title tags are the clickable headlines that appear in Google search results. Meta descriptions are the short summaries beneath them. Together, they're the first thing people see when your site appears in search — and they're a direct ranking factor (titles) and click-through driver (descriptions). Many websites have missing, duplicate, or vague titles and descriptions that waste an easy opportunity.

Technical SEO refers to the behind-the-scenes elements that help search engines crawl, understand, and rank your website. This includes things like whether your pages can be indexed, how fast they load, whether they work well on mobile, if there are broken links, and whether the site has a clean structure. A website that looks fine to a human can still have significant technical problems that stop it ranking well in Google.

Local SEO is about making your website visible to people searching for your services in your area. If you're a plumber in Cardiff, you want to show up when someone searches 'plumber Cardiff' or 'plumber near me'. Local SEO involves optimising your Google Business Profile, building local citations, creating location-specific pages, and making sure your site clearly tells Google where you work and what you do. For trades and local businesses, it's often the most valuable type of SEO.

Schema markup is structured data code that helps search engines understand your website's content more precisely. For example, it tells Google you're a local business, what services you offer, your opening hours, and your service area. Schema can also enable rich results in search — like star ratings, FAQ dropdowns, and service details directly in the search listing. Many websites don't have any schema at all, which is a missed opportunity.

Google uses page speed as a ranking factor — slower sites rank lower. But it also affects user behaviour. Studies consistently show that visitors abandon sites that take more than a few seconds to load. If your site is slow, you're losing both rankings and potential customers. Speed issues are often straightforward to fix — large unoptimised images, excessive scripts, and poor hosting are the most common culprits.

More than 60% of web traffic now comes from mobile devices, and Google uses mobile-first indexing — meaning it primarily looks at the mobile version of your site when deciding where to rank you. If your site is hard to use on a phone, Google will rank it lower and visitors will leave. A mobile-friendly site isn't optional anymore — it's essential.

Absolutely — and this is very common. A website can look polished and professional while still having major SEO problems: missing page titles, no heading structure, no local keywords, no schema markup, slow load times, poor mobile experience, or thin content. The design says one thing to a human visitor, but Google sees something completely different underneath. That's exactly the kind of thing the report identifies.

Yes. The report focuses on clear, specific recommendations rather than vague advice. You'll see what the issues are, why they matter, and what you or your developer could do about them. No jargon overload — just straightforward explanations and practical next steps.

No — Hello Website works with clients across the entire UK and also in the Algarve region of Portugal. Whether you're a plumber in Plymouth, an electrician in Edinburgh, or a restaurant in Lagos, the report will look at your website from the perspective of your local market and the customers you're trying to reach.

Yes. If after receiving the report you'd like Hello Website to carry out the recommended improvements, that can be arranged. There's no obligation — but if you decide you'd rather have it handled for you, just get in touch and we can discuss what's involved.