PPC Management & Google Ads Expert for UK Businesses
Hands-on Google Ads campaign setup and management focused on qualified enquiries, cost per lead, and return on advertising spend. Keyword research, location targeting, search-term optimisation, negative keyword management, conversion tracking, landing-page alignment, and ongoing optimisation. You work directly with the person managing your account, not a junior account manager.
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PPC Management Focused on Leads, Not Clicks
Many businesses waste money on Google Ads because the campaign is set up and left alone. Clicks accumulate, the budget gets spent, but nobody is checking which search terms are triggering the ads, which ones are producing actual enquiries, and which ones are burning through budget with nothing to show for it.
I manage Google Ads campaigns with a different approach. The focus is on qualified enquiries, cost per lead, and return on advertising spend, not vanity metrics. That means active keyword research, ongoing search-term analysis, negative keyword management to block irrelevant traffic, conversion tracking that measures genuine leads, and landing pages that match what people searched for.
Whether you need someone to set up a new Google Ads campaign from scratch or to take over an existing account that is not performing, I work directly with you to make the campaign produce real enquiries for your business. You can read more about my Google Ads management for bathroom fitters and Google Ads for tradesmen on dedicated pages for those services.
PPC Management Services
Every part of the campaign is managed with one goal: generating enquiries that turn into paying customers at a sensible cost per lead.
Google Ads Campaign Setup
Keyword research to find the terms your customers actually search. Competitor research where useful. Geographic targeting so your ads only show in the areas you serve. Campaign structure designed for relevance and control. Ad copy that matches search intent. Budget configuration that matches your goals and risk level.
Keyword & Search Term Management
High-intent keyword targeting focuses your budget on searches that indicate someone is looking to hire a service, not just researching. Search-term analysis reveals what people actually typed before clicking your ad. Negative keywords prevent your ads from showing on irrelevant searches, which is where most wasted spend happens.
Conversion Tracking
Campaigns should measure meaningful actions such as calls, contact form submissions, WhatsApp enquiries, and other genuine leads, not just clicks. The purpose is to understand what your advertising spend is actually producing, so decisions are based on results rather than guesses.
PPC Campaign Optimisation
Ongoing monitoring of search terms, cost per click, conversion rate, cost per enquiry, budgets, and overall campaign performance. Identifying and eliminating wasted spend is an ongoing process, not a one-time setup. The accounts that perform best are the ones that get regular attention.
Landing Page Optimisation
The landing page should closely match the search intent behind the keyword and the ad. If someone searches for a specific service in a specific area, the page they land on should address exactly that. I can create or improve campaign landing pages where appropriate, ensuring the path from search to enquiry is clear.
PPC Reporting
Reporting focuses on commercially useful metrics: spend, enquiries, cost per lead, and conversion rate. I do not over-emphasise vanity metrics such as impressions or click-through rate on their own. You should always be able to see what you spent and what it produced in terms of actual enquiries.
Google Ads Management
Google Search advertising is especially effective for businesses where customers actively search for a service. When someone types "bathroom fitter near me" or "roof repairs Cardiff" into Google, they are not browsing, they are looking to hire someone. That makes search advertising one of the most direct ways to reach potential customers at the exact moment they need your service.
The advantages of Google Ads for local service businesses include high purchase intent, geographic targeting so you only pay for clicks in the areas you cover, keyword control so you decide exactly which searches trigger your ads, measurable enquiries through conversion tracking, and the ability to pause or adjust budgets at any time. You can also see exactly which searches are generating leads and which are wasting money.
I do not make guarantees about specific results, because every market and every campaign is different. What I do guarantee is hands-on management of your Google Ads account, with continuous attention to where your budget is going and what it is producing.
PPC Agency or Independent PPC Expert?
You might have searched for a PPC agency, a Google Ads specialist, an independent PPC consultant, or a pay-per-click expert. These terms all describe someone who can manage your advertising account, but the important question is who actually does the work.
With many PPC agencies, your account is handed to a junior account manager after the initial setup. You may never speak to the person who is actually managing your campaigns. With Hello Website, you work directly with the person setting up, monitoring, and optimising your Google Ads campaigns. No handoff, no layers of account management, no junior staff learning on your budget.
That means direct communication, personal accountability, and clear reporting on what your spend is producing. Whether you are looking for a PPC expert, a Google Ads specialist, or a PPC consultant to take over your account, what matters is that the person you speak to is the person doing the work.
I also bring direct experience with local service businesses. I understand that for a tradesperson or local business, one good enquiry can be worth a significant amount of work, so the focus is always on quality of leads, not volume of clicks.
Real PPC Results
Instead of generic marketing claims, here is what actually happened with a real client.
Cardiff Bathroom Fitter Google Ads Case Study
A bathroom fitter in Cardiff wanted to generate more installation work through Google Ads. I set up a search campaign targeting relevant bathroom installation keywords in the Cardiff area.
The campaign was paused after approximately 20 days because the client became too busy to take on more work. The 12 bathroom installations were booked directly from Google Ads enquiries during that initial period, with a total advertising spend of £382.
The client later restarted the campaign and the daily budget was increased to £25/day. More recently, the client typically receives around five quotation requests per week from the campaign and reported seven quotation requests in one particular week.
You can read more detail about this campaign on the dedicated Google Ads for bathroom fitters page, or see the bathroom fitter lead generation page for the full service offering.
These figures are from a specific campaign in a specific market. They are not a guarantee that your campaign will produce the same results. Every business, location, and set of search terms is different. What this does show is what targeted Google Ads management can achieve for a local service business.
PPC Management for Local Businesses & SMEs
Hello Website is particularly suited to businesses where one new customer can be commercially valuable. For a bathroom fitter, a roofer, or a builder, a single enquiry that turns into a job can cover many weeks of advertising spend. That makes PPC management especially worthwhile, because the economics work even with a modest number of leads.
I work with local service businesses including:
These are examples of the types of businesses I am well suited to help. I do not claim to have clients in every category listed. If you run a local service business where each new customer is valuable, PPC management is likely to make sense for you. You can also learn more about my broader local SEO services or website design for trades and local businesses. I also build direct booking websites for holiday rentals with integrated Google Ads campaigns.
Facebook & Instagram Advertising
Google Ads is the primary focus of my PPC management work because it captures people actively searching for a service. However, Facebook and Instagram advertising can be useful for building awareness, reaching potential customers who are not yet searching, and retargeting people who have visited your website.
For most local service businesses, I recommend starting with Google Ads because the intent is higher, someone searching for a service is usually closer to making a decision than someone scrolling social media. Facebook and Instagram ads can be added as a complementary channel where appropriate, particularly for businesses where visual showcasing of work, such as completed bathrooms, kitchens, or landscaping projects, helps build credibility.
If you are already running Facebook ads and want someone to manage them alongside your Google Ads campaigns, or if you want to explore whether social media advertising makes sense for your business, I can help with that too. I also offer social media management for businesses that need consistent content alongside their advertising.
How PPC Management Works
A simple, transparent process from initial research to ongoing optimisation.
Research and Account Review
Understand your business, services, area, and what your potential customers are searching for. If you have an existing Google Ads account, review what is working and where budget is being wasted.
Keyword and Search-Intent Research
Identify high-intent keywords that real customers use, and identify negative keywords to exclude irrelevant searches from the start.
Campaign and Landing-Page Setup
Build the campaign structure, ad copy, geographic targeting, and budget. Create or align the landing page to match search intent.
Conversion Tracking
Set up tracking for calls, form submissions, WhatsApp enquiries, and other genuine lead actions so you can see what the spend produces.
Launch
The campaign goes live and ads begin appearing for relevant searches in your target area.
Search-Term and Negative-Keyword Optimisation
Review what people are actually searching for, add negative keywords to stop irrelevant traffic, and refine targeting based on real data.
Ongoing Budget and Performance Optimisation
Monitor cost per click, cost per enquiry, and campaign performance. Adjust budgets, bids, keywords, and ad copy based on what the data shows.
Clear Reporting
Regular reporting on spend, enquiries, cost per lead, and what the campaign is actually generating for your business.
PPC Management FAQs
What does a PPC agency do?
A PPC agency or specialist manages your pay-per-click advertising, usually Google Ads. That includes keyword research, campaign structure, ad copy, geographic targeting, conversion tracking, negative keyword management, and ongoing optimisation. The goal is to generate qualified enquiries at a sensible cost per lead rather than simply spending budget on clicks.
How much does PPC management cost?
Management fees vary based on the number of campaigns, the complexity of the account, and the level of involvement required. Some businesses need a single local campaign; others need multiple campaigns across different services or areas. I quote based on your specific situation after an initial conversation. There is no one-size-fits-all price, and I will always be upfront about costs before we start.
How much should I spend on Google Ads?
It depends on your industry, location, and the search volume for your services. Some local trades can run effectively on a small daily budget; others need more. A useful starting point is to decide what a single new customer is worth to you, then work backwards to a daily or monthly budget you are comfortable testing with. I help you set a sensible starting budget and adjust it based on what the data shows.
What is the difference between PPC and Google Ads?
PPC (pay-per-click) is the general term for advertising where you pay when someone clicks your ad. Google Ads is the platform Google provides for running PPC campaigns, including search ads, display ads, and others. In practice, most small businesses that say "PPC" mean Google Search ads, because that is where the highest-intent traffic comes from.
Should I use a PPC agency or manage Google Ads myself?
You can certainly learn the basics of Google Ads yourself. The challenge is that the platform makes it easy to spend money on irrelevant clicks if you are not actively managing search terms, negative keywords, and budget allocation. A PPC specialist or consultant saves you from wasted spend and brings experience in structuring campaigns, writing effective ad copy, and setting up conversion tracking properly. For most business owners, their time is better spent running the business while someone experienced handles the advertising.
Do you manage existing Google Ads campaigns?
Yes. If you already have a Google Ads account that is not performing as well as you would like, I can review it, identify where budget is being wasted, restructure campaigns, improve keyword targeting, and set up proper conversion tracking. Many accounts I see have been running with broad targeting and no negative keywords, which is often where most wasted spend happens.
Can you set up a Google Ads campaign from scratch?
Yes. I set up Google Ads accounts from the ground up, including keyword research, campaign structure, ad copy, geographic targeting, budget configuration, and conversion tracking. If you need a dedicated landing page for the campaign, I can create or improve one to match the search intent of your target keywords.
Do you provide landing pages for PPC campaigns?
Yes. A good landing page that closely matches what someone searched for is one of the most important factors in whether your ad spend generates enquiries. I can build dedicated landing pages designed to convert visitors into calls, form submissions, or WhatsApp messages. See my web design page for more on how I approach this.
How quickly can Google Ads generate enquiries?
Google Search ads can appear on the first page almost immediately after a campaign goes live. Whether you get enquiries in the first few days depends on your budget, competition in your area, and whether the search volume exists for your services. Some businesses see enquiries within the first week; others take a bit longer as the campaign data accumulates and targeting is refined.
How do you measure whether PPC is profitable?
I track meaningful conversion actions such as contact form submissions, phone calls, and WhatsApp enquiries. The key metric is cost per enquiry, which tells you how much advertising spend each lead costs. Where you can share booked-job information, we can also look at the effective cost per booked job. The real question is whether the value of the work those enquiries generate exceeds the ad spend plus management fee. That is the number that matters.
Looking for a PPC Expert?
Whether you need a new Google Ads campaign set up from scratch or an existing account reviewed and improved, I work directly with you to make your advertising budget produce real enquiries. Get in touch for a straightforward conversation about your campaigns.