
Put your business in front of local homeowners at the exact moment they are searching Google for a bathroom fitter.
Google Ads setup + dedicated landing page + campaign monitoring and optimisation.
They want a new bathroom, so they search things like "bathroom fitter near me", "bathroom installation", or "bathroom fitter" followed by their town.
Google Ads places your business prominently at the top of the search results, ahead of everyone else (because you are paying). The homeowner sees your advert and clicks through to a dedicated landing page.
The landing page gives them everything they need to reassure them you are the best choice. They call, WhatsApp, or fill in the enquiry form. You get an enquiry from someone who is ready to buy and really wants a bathroom fitter and is already really impressed by what they read about you.
The key point: we are not trying to persuade random people that they need a bathroom. We are advertising to people who have already decided: "I am looking for someone to install a bathroom." We are simply putting you in front of them.
Here is what happened with a real bathroom fitter I set up a Google Ads campaign for. I am sharing the facts, not a guarantee that everyone will achieve the same.
I created the Google Ads campaign and dedicated landing page on 30 June 2026.
The client ran the campaign for approximately three weeks.
During that period he booked 12 bathroom installations.
Around 20 July 2026, the client asked me to pause the advertising while he caught up with the work and recruited another fitter.
I paused it. There was no charge for pausing it.
The campaign has recently been resumed. The client received two leads on the first day after it was resumed, and there has been a steady flow of enquiries since.
The client asked to pause the campaign because he had too much work. That is a good problem to have.
He has since resumed and is receiving leads again. If you want to discuss the approximate daily advertising spend and how the campaign was structured, get in touch.
Results vary. I am not implying that everyone will achieve 12 installations in three weeks. Results depend on location, competition, budget, service, offer, website and landing page, reviews, reputation, pricing, and how effectively enquiries are followed up. This story is evidence that the approach can work, not a guarantee.
Organic Google rankings are extremely valuable, and I would always encourage bathroom companies to work on their organic SEO. But getting to the top of Google organically can be difficult and can take months.
Google Ads gives businesses an opportunity to appear prominently in Google search results much more quickly. Getting to the top of Google organically can take months. With a properly configured Google Ads campaign, you can potentially start appearing prominently for valuable searches very quickly.
Paid advertising and organic SEO are not enemies. Both can be valuable. But Google Ads is particularly useful when you want enquiries now rather than waiting months for SEO results.
And the people clicking your advert are not random. They went to Google specifically because they want a new bathroom. They searched for a bathroom fitter. They are actively looking. That is what makes Google Ads so effective for this type of business.
If this sounds like it could work for your bathroom business, get in touch. I will check your area and have an honest conversation about whether it makes sense.
WhatsApp SeanThe important question is not "how much does a click cost?" It is: how much does it cost to acquire a profitable bathroom installation?
If a click on your advert costs £3
and approximately
1 in 3 visitors contacts your business
then
3 clicks = £9 = one opportunity for you to quote
If you quote three suitable prospects and win one bathroom installation:
£9 x 3 = £27
£27 in advertising generated one bathroom installation.
For a bathroom job worth thousands of pounds, that is extremely profitable.
This is an illustrative example, not a promise or guaranteed conversion rate. Actual click costs, contact rates, and conversion rates vary. The purpose is to help you understand that for a bathroom job worth thousands of pounds, paying tens or even hundreds of pounds to acquire the right customer can potentially be extremely profitable.
Broad campaigns waste budget. My approach is the opposite: focus tightly on one service in one area so every pound spent is aimed at the right people searching for the right thing.
Bathroom installation, not every trade under the sun.
Targeted to the towns and areas you actually cover.
Built around that service and that area, nothing else.
I build a dedicated landing page specifically for the campaign. Think of it as a highly focused mini website containing everything a homeowner needs before requesting a quote:
A dedicated landing page can convert significantly better than a general homepage because the page is built specifically around the exact service, location, and search that brought the visitor there.
For example:
That close match between Search, Advert, Landing Page, and Offer is fundamental to my strategy. It is why I build a dedicated page rather than sending paid traffic to a generic homepage.
One of the things bathroom fitters like most about Google Ads is the control.
Turn it on. The campaign starts running and enquiries start coming in.
Pause it. No more spend. I do not charge clients simply to pause or restart a campaign.
Turn it back on. Simple as that.
If a campaign is working well and your business has additional capacity, the budget can potentially be increased to capture more available demand. I will not simply tell you to spend more. I will check whether there is actually additional search demand available and advise accordingly. If there is, and the campaign is performing well, increasing the budget can often generate additional enquiries.
The service is much more than creating a Google advert. Here is what is included:
After the first two months, I remain available to help. My fee covers the campaign, dedicated landing page, hosting and setup, and the initial two months of monitoring and improvement.
You pay Google directly for your advertising spend. That is separate from my one-off setup fee of £495+VAT which includes 2 months of support.
Call, WhatsApp, or fill in the form below. Tell me your area and what you do.
Before you spend any money, I research the actual search demand and competition in your location. If there is not enough demand for it to make sense, I will tell you.
Keyword research, advert creation, a dedicated landing page, contact and enquiry setup, conversion tracking where practical.
Once approved by Google, the adverts start running and the landing page starts receiving visitors.
I watch what searches people are actually typing, filter out irrelevant traffic, improve adverts, adjust keywords, and make the campaign better based on real performance.
It is your campaign. Pause it when the diary is full. Turn it back on when you need more work. No charge for pausing or restarting.
Many bathroom installers underestimate how many people are already searching Google for bathroom fitting and renovation services in their area. Homeowners are searching for:
In larger towns and cities there can be a surprisingly large number of people searching Google each month for bathroom fitting and renovation services. The exact number depends on your location, and I will research the actual search demand in your area before recommending a campaign.
Before you spend any money, I will check whether enough people are searching in your area. That is a selling point, not an afterthought. I want the campaign to make commercial sense before you commit.
I can look at your area, likely search demand, and competition, and have an honest conversation about whether Google Ads makes sense for your bathroom business.
These are genuine reviews from clients I have worked with. The bathroom fitter case study above is also strong evidence that the approach works.
"I would highly recommend Sean and what he does. We used him to migrate our website from one company who had been ripping us off for years. Everything was super easy. Great communication from Sean and nothing was too much trouble."
Tony Byrd
"I am absolutely delighted with the new website Hello Website built for AMJ Tiling & Bathrooms. From start to finish the whole process was smooth, professional, and fast. The entire site was designed, built, and live in about two weeks. The end result looks fantastic and works perfectly across all devices."
Ashley Jones, AMJ Tiling & Bathrooms

I am Sean Browne. I run Hello Website, and I help trades and local businesses get more work through Google. I am Welsh, originally from Cardiff, and I now live in the Algarve in Portugal.
I am not an agency salesman. I am a practical person who understands how Google advertising works and how to set up campaigns that make commercial sense for the businesses I work with. I would rather tell you Google Ads is not right for you than take your money for something that will not work.
I work with bathroom fitters, tilers, plumbers, and other trades across the UK. Most of my communication with clients is by phone, WhatsApp, and email. The work I do is entirely digital, so physical location does not prevent it working effectively.
I want clients who are delighted with the quality and commercial performance of the campaign, stay with me, and recommend me to others. I am not interested in selling you something that doesn't work.
Common questions from bathroom business owners considering Google Ads.
Tell me your area and I will check the opportunity. No pressure, no jargon.
You can also reach me directly using the buttons below.