Google Ads for Kitchen Fitters
Get your Google Ads campaigns built and managed by a specialist who understands how kitchen fitting enquiries are generated — not just clicks.
Search campaign architecture, keyword research, negative keyword management, conversion tracking, and dedicated landing pages. The full conversion path, not just the advert.
12 Installations from £382 in Google Ads Spend
Not a projection. Not a hypothetical. This is what actually happened when I set up and managed a Google Ads campaign for a real installation fitter. The case study is from a bathroom fitter — the principle is exactly the same for kitchen fitting.
I created the Google Ads campaign and dedicated landing page on 30 June 2026.
The campaign ran for 20 days with a total Google Ads spend of £382 — roughly £19 per day.
During that period the client booked 12 installations from the enquiries the campaign generated.
Around 20 July 2026, the client asked me to pause the advertising because he had too much work and needed to recruit another fitter.
I paused it at no charge. The campaign has since been resumed and is generating enquiries again — two leads on the first day after resuming.
What this means in practice
£382 in Google Ads spend produced 12 booked installations. That is roughly £32 in ad spend per booked job — not per click, not per enquiry, per booked job.
For an installation worth thousands of pounds, the advertising cost to acquire it was a small fraction of the revenue. That is how Google Ads is supposed to work. This is a real case study, not a guarantee — results depend on location, competition, budget, your offer, and how effectively you follow up enquiries. But it is genuine evidence that the approach works.
But I'm a kitchen fitter, not a bathroom fitter.
That does not matter. The case study happens to be a bathroom fitter, but Google does not care whether you are fitting bathrooms, kitchens, roofs or boilers. What matters is:
- 1.People are searching Google for the service
- 2.The business can profitably serve those customers
- 3.The advert matches their search
- 4.The landing page converts
- 5.The business handles the enquiries well
Kitchen fitting and renovation services have genuine search demand across the UK. Before recommending a campaign, I can check the search activity and competition in your area.
Results vary. This case study is evidence that the approach can work, not a promise that everyone will achieve the same results. I am sharing the actual figures, not inflated ones.
Who This Service Is For
You already know Google Ads is the route
You have looked into PPC, maybe tried it yourself or used an agency. You understand the basics — keywords, CPC, conversion tracking. You do not need to be sold on the idea of advertising. You need someone competent to run it.
You want enquiries, not clicks
You are not interested in impressions, click-through rates, or vanity metrics. You want kitchen fitting enquiries from homeowners in your area who are ready to request a quote — and you want to know what it costs to acquire them.
You want control of your budget
You want to turn advertising on when you need work and pause it when the diary is full. You want to own your Google Ads account. You do not want to be locked into a long contract or chasing an account manager for answers.
You want to talk to the person running the campaign
Not an account manager who has never logged into Google Ads. Not a salesperson who hands you to a junior after signing. You want to speak directly to the person who builds, monitors, and optimises your campaign.
"Google Ads Doesn't Work" — Usually It Was Set Up Wrong
Many trades businesses try Google Ads, lose money, and conclude the platform does not work. In most cases I have audited, Google Ads was fine. The campaign was the problem.
Sending traffic to a homepage
A homepage is built for everyone. A PPC visitor searching "kitchen fitter Cardiff" needs a page about kitchen fitting in Cardiff — not a generic homepage where they have to hunt around.
Targeting overly broad searches
Broad match keywords without careful control can trigger ads on irrelevant searches — "kitchen ideas", "DIY kitchen", "kitchen taps". You pay for clicks from people who are not potential customers.
No negative keyword management
Without a negative keyword list, Google will match your ads to searches you do not want. Adding negatives is one of the fastest ways to reduce wasted spend — and most campaigns I see have barely any.
Incorrect location targeting
Showing ads to people 200 miles away who will never use your service. Or targeting the whole country when you only work in a 30-mile radius. Geography matters.
Never reviewing actual search terms
The search terms report shows exactly what people typed before clicking your ad. If nobody is looking at it, money continues to flow to irrelevant clicks. This is basic campaign hygiene.
No conversion tracking — or tracking the wrong things
If you cannot measure form submissions, phone calls, or WhatsApp enquiries, you cannot tell which keywords are producing real leads. Optimising toward clicks rather than conversions is a common mistake.
Poor campaign structure
One campaign, one ad group, 200 keywords. No separation by service, location, or intent. Google cannot match the right ad to the right search, Quality Score suffers, and CPCs rise.
Spending before understanding search intent
Switching on a campaign before researching what people actually search for, how they search, and what language they use. Relevance starts with understanding the search, not the settings.
Google Ads can waste money extremely quickly when configured badly. That does not mean Google Ads itself does not work. It means the campaign needs to be built by someone who understands the platform, the trade, and the economics of generating profitable kitchen fitting leads.
The Approach: Relevance at Every Step
A successful kitchen fitter campaign connects the entire path from search to enquiry. Every step should reinforce the next.
Search Intent
Someone searches "kitchen fitter" plus their area. They have already decided they want a new kitchen. They are looking for someone to install it.
Keyword & Ad
Your ad appears for that search, written specifically about kitchen fitting in that area. The headline matches what they searched for. Not a generic ad. Not "we do everything."
Landing Page
They land on a dedicated page built around kitchen installation in their location. Everything confirms: yes, this is exactly what I was searching for. Not a homepage. Not a page about five different trades.
Conversion
The page gives them everything they need to make contact: phone, WhatsApp, enquiry form, previous work, reviews, areas covered. They call or submit a quote request.
Real Enquiry
You receive a genuine enquiry from someone who wants a kitchen fitter in your area. That is the whole point. Not a click. Not an impression. An enquiry.
I consider the entire acquisition funnel rather than merely switching Google Ads on. The advert is one piece. If the keyword, ad, landing page, and conversion path are not aligned, clicks are wasted regardless of how good the ad looks.
Discuss Your Google Ads
Tell me your area and what you do. I will check the search demand and tell you honestly whether Google Ads makes sense for your kitchen business.
How Campaigns Are Structured
Not a tutorial — just enough to show you I know what I am doing and what I will be doing with your budget.
Keyword Research & Match Types
Starting with exact and phrase match keywords built around real kitchen fitting searches. Broad match used carefully, only where it adds value, never uncontrolled. Every keyword is chosen because it represents someone looking to hire a kitchen fitter — not browse ideas or find DIY advice.
Negative Keywords
A negative keyword list built from day one and expanded based on actual search-term data. If a search is not from someone who could become a kitchen fitting customer, it goes on the negative list. This is the single fastest way to cut wasted spend.
Geographic Targeting
Ads shown only in the areas you actually cover. Not a national campaign when you work within 30 miles. Location targeting set to the towns, postcodes, or radius that matches your service area.
Campaign Architecture
Structured so Google can match the right ad to the right search. Separate ad groups for different search themes — "kitchen installation", "kitchen fitter", "kitchen renovation" — each with ad copy written specifically for that intent.
Budget & Bidding
Budget set at a level that generates enough click volume to produce meaningful data. Bidding strategy chosen based on the campaign's stage and conversion data — not set to a default and forgotten.
Search-Term Analysis
Ongoing review of the actual search terms triggering your ads. Not just keyword performance — the real searches real people typed before clicking. This is where wasted spend is identified and eliminated.
Landing Pages & Conversion Tracking
PPC success depends on the entire conversion path. The ad gets the click. The landing page gets the enquiry. The tracking tells you whether it is working.
Why a dedicated landing page matters
Sending paid traffic to a generic homepage is one of the most common reasons PPC campaigns underperform. A dedicated landing page converts better because it is built around the exact service, location, and search that brought the visitor there.
I build a dedicated landing page for every campaign. It includes: what you do, where you work, photos of previous kitchens, reviews, reasons to choose you, phone number, WhatsApp, and an enquiry form. You do not need an existing website — the landing page works as a focused one-page site for the campaign.
What gets tracked
If you cannot measure what is producing enquiries, you cannot optimise the campaign. I set up conversion tracking for the actions that actually matter:
I do not optimise toward impressions, click-through rate, or other metrics that do not produce enquiries. The meaningful progression is: Spend → Click → Enquiry → Quote → Customer → Revenue. Decisions are based on actual search and conversion data, not guesswork.
The Economics: Why One Booked Kitchen Pays for the Campaign
The important question is not "how much does a click cost?" It is: how much does it cost to acquire a profitable kitchen installation?
From the case study above:
Total Google Ads spend: £382 over 20 days
Installations booked: 12
Ad spend per booked job: roughly £32
If one additional profitable kitchen installation pays significantly more gross profit than the advertising and management cost required to acquire it, the economics work. When a campaign is producing enquiries at this kind of cost-per-job, the return is clear.
Illustrative example (not a case-study figure):
Say a typical kitchen installation is worth £6,000 (an example, not a case-study fact). If the gross margin is 30%, that is £1,800 gross profit per installation. If the campaign acquires that customer for £32 in ad spend plus the setup fee, the return is obvious.
Even if the ad spend per customer was significantly higher — say £300 — a £1,800 gross profit from a £300 acquisition cost is still a strong return. The point is: for a high-value service like kitchen installation, paying to acquire the right customer can be extremely profitable.
This is an illustrative example. Kitchen values and margins vary significantly. The £382 spend, 20 days, and 12 booked installations are factual case-study figures. The £6,000 installation value and 30% margin are examples to illustrate the economics — not claims about what your kitchen installations are worth.
What I Actually Handle
This is the full scope — not a feature list designed to sound impressive, but the actual work involved in running a kitchen fitter Google Ads campaign.
One-off setup fee: £495+VAT. Includes the campaign, dedicated landing page, hosting, and two months of monitoring and optimisation.
You pay Google directly for your advertising spend. That is separate from the setup fee. After the first two months, I remain available to help on an informal basis — no ongoing monthly retainer, no lock-in contract.
How I Work: No Surprises, No Lock-In
If you are trusting someone with your advertising budget, you should know exactly how the relationship works.
You own your Google Ads account
In your name, with your billing. You retain full access at all times. I am granted access to manage it — I do not take ownership.
Ad spend goes directly to Google
You pay Google for advertising. You pay me for setup and management. No mark-up on ad spend, no middleman.
Campaigns can be paused instantly
No charge for pausing or restarting. When the diary is full, the ad spend stops. When you need work, it goes back on.
Performance is measurable
You see what searches triggered your ads, what it cost per lead, and what is changing. No glossy reports hiding the real numbers.
No misleading guarantees
I will not promise "X leads per month" or "guaranteed ROI." I will show you the data and let the results speak.
No pretending clicks are customers
Clicks are not customers. I track form submissions, phone calls, and WhatsApp enquiries — real people contacting your business.
What Happens Next
You get in touch
Call, WhatsApp, or fill in the form below. Tell me your area and what you do. If you have an existing Google Ads account, mention that too.
I research your area
Before you spend anything, I check actual search demand, typical CPCs, and competition in your location. If there is not enough demand for it to make sense, I will tell you.
I build the campaign and landing page
Keyword research, campaign architecture, ad copy, a dedicated landing page, conversion tracking. Everything needed to start generating kitchen fitting enquiries.
The campaign goes live
Once approved by Google, ads start running and the landing page starts receiving visitors. You own the account from day one.
I monitor and optimise for two months
I review actual search terms, add negative keywords, refine ad copy, adjust bids, monitor cost per lead, and make the campaign better based on real data — not assumptions.
You control on and off
It is your campaign. Pause when the diary is full. Turn back on when you need more work. No charge for pausing or restarting. No long contract.
About Sean
I am Sean Browne. I run Hello Website, and I build and manage Google Ads campaigns for trades businesses across the UK. I am Welsh, originally from Cardiff, and I now live in the Algarve in Portugal.
I am not an agency. I am not an account manager. I am the person who logs into your Google Ads account, builds the campaign, writes the ad copy, reviews the search terms, and optimises the keywords. When you call, you speak to me.
I would rather tell you Google Ads is not right for your area than take your money for a campaign that will not work. Before you commit to anything, I check the actual search demand in your location and tell you honestly whether it makes commercial sense.
I work with kitchen fitters, bathroom fitters, tilers, plumbers, and other trades. The work is entirely digital, so physical location does not prevent it working effectively for UK clients.
Questions Kitchen Fitters Ask Before Hiring a PPC Specialist
Straight answers. No sales language.
I tried Google Ads before and it didn't work. Why would it be different this time?
My previous agency wasted my money. How are you different?
How do I know the leads will be any good?
How much should I spend on Google Ads?
Do I need a new website?
Can you use my existing Google Ads account?
Will I own the Google Ads account?
Can I pause advertising when I'm fully booked?
How quickly can campaigns be switched on or paused?
Do I need a long contract?
What exactly will you track?
How will I know whether the campaign is profitable?
See If Google Ads Makes Sense for Your Business
Tell me your area. I will check the search demand and have an honest conversation about whether Google Ads is worth running for your kitchen business.
No pressure, no obligation, no jargon.
Not ready for managed Google Ads yet? Learn the basics of getting more kitchen fitting work with Google Ads