Tiling is a visual trade. Your website should make it easy for homeowners to see your finished bathrooms, kitchens and floors, understand what you offer and where you work, and request a quote without any friction.
Built with local SEO from the start, designed mobile-first, and available to tilers throughout the UK.
When someone searches for a tiler, they are usually planning a bathroom, kitchen or flooring project. They want to see evidence that you can do the work to a high standard — and they want to see it quickly. A generic business website with a few paragraphs of text and no photos will not do that.
A tiling website needs to function as a portfolio first. Your gallery is the single most important element on the page. A visitor who can browse ten completed bathrooms, see the tile choices and read a short note about each project is far more likely to call than one who lands on a text-heavy homepage with no visual proof.
Beyond the gallery, your site needs clear service pages — because "floor tiling", "bathroom tiling" and "wet room installation" are different searches, and Google treats them as different topics. And it needs to make clear where you work, so that someone searching "tiler Newport" or "bathroom tiler Cwmbran" actually finds you.
All of this sits on top of the same web design foundation that applies to any local service business — fast loading, mobile-first, clear contact options. But for tilers, the gallery and service structure are what turn a visitor into an enquiry.
These are the elements that make a tiling website effective — not just presentable, but genuinely useful for converting visitors into quote requests.
Tiling is visual. People want to see bathrooms, kitchens, floors and wet rooms you have actually completed before they pick up the phone. A well-organised gallery — by room type or tile style — lets visitors browse your work and judge your quality instantly.
Floor tiling, wall tiling, bathroom tiling, kitchen tiling, wet rooms, natural stone, porcelain, mosaic — these are different searches. Separate service pages let Google match each one to the right customer, instead of one vague page trying to cover everything.
If you cover Newport, Cwmbran, Pontypool and the surrounding valleys, dedicated area pages help you appear in local searches for "tiler in [town]". Generic content will not do it — each page needs genuine, useful detail about serving that area.
A potential customer browsing your gallery is already interested. Placing reviews near your project photos — or a direct link to your Google reviews — reinforces that interest at the moment they are deciding whether to contact you.
AMJ Tiling and Bathrooms, based in Pontypool, went from no online presence to page 1 rankings across 11 local areas — with a website built around services, location pages and converting local visitors into enquiries.
AMJ Tiling and Bathrooms had no website and no online presence. They were relying on word-of-mouth alone — and losing out to competitors who showed up in Google.
All organic — not pay-per-click. If he stopped today, the results continue.
"Sean got us showing up where our customers actually search. We're already getting calls from people who found us on Google."
AMJ Tiling and Bathrooms
Pontypool, South Wales
A website generates enquiries when it matches what a potential customer is searching for, shows them what they need to see to feel confident, and makes it easy to get in touch. For tilers, that breaks down into three things:
Matching the search. If someone searches "bathroom tiler Cardiff", your website needs a page that is clearly about bathroom tiling in Cardiff — not a generic homepage that mentions tiling somewhere in the text. Proper service pages and area pages give Google the signals it needs to match your site to that search. This is where local SEO comes in — the structure has to be built into the site, not added later.
Showing the proof. Once a visitor lands on your site, the gallery is what keeps them there. A well-organised portfolio of completed tiling projects answers the question "can this person do the work I need?" without them having to call and ask. The easier you make it to judge your quality, the more likely they are to pick up the phone.
Removing friction. Your phone number should be visible without scrolling. A WhatsApp button lets someone send a photo of their room and ask "can you tile this?" A simple quote form lets people enquire outside working hours. Every one of these reduces the effort it takes to go from "interested" to "in touch".
Over 60% of local service searches happen on mobile. If your gallery is slow to load, hard to swipe through, or crops photos awkwardly on a small screen, visitors will not stay long enough to be impressed.
Every site I build is designed mobile-first — fast loading, easy navigation, photos that display properly on any screen size, and tap-to-call buttons that work instantly. The mobile experience is the priority, not an afterthought.
If your existing site has photos of your work but is not generating quote requests, the problem is usually underneath — missing local SEO signals, a gallery that does not load well on mobile, unclear calls to action, or no service pages for the specific types of tiling you offer. Start with a free SEO analysis report and find out exactly what needs fixing.
No obligation. No sales pressure. Just a clear, practical report about your website.
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