Get More Kitchen Fitting Work in Your Area
Put your business in front of local homeowners at the exact moment they are searching Google for a kitchen fitter or kitchen installation company.
Google Ads — sometimes called PPC or pay-per-click advertising — puts your business at the top of the search results. Dedicated landing page, campaign setup, and ongoing optimisation included. You fit kitchens. I handle the Google side.
How to Get More Kitchen Fitting Work
A homeowner goes to Google
They want a new kitchen, so they search things like "kitchen fitter near me", "kitchen installation", or "kitchen fitter" followed by their town.
Your advert appears at the top
Paid advertising on Google places your business prominently at the top of the search results, ahead of everyone else. The homeowner sees your advert and clicks through to a dedicated landing page.
They contact you
The landing page gives them everything they need to reassure them you are the best choice. They call, WhatsApp, or fill in the enquiry form. You get an enquiry from someone who is ready to buy and really wants a kitchen fitter and is already really impressed by what they read about you.
The key point: we are not trying to persuade random people that they need a kitchen. We are advertising to people who have already decided: "I am looking for someone to install a kitchen." We are simply putting you in front of them.
You Fit Kitchens. I Handle The Google Side.
If all of this sounds technical or overwhelming, that is exactly why I provide the service. I set everything up and manage it for you.
What I Handle
- Google Ads account and campaign setup
- Keyword research
- Negative keywords
- Geographic targeting
- Advert writing
- Dedicated kitchen fitting landing page
- Landing page hosting
- Enquiry form
- Conversion tracking
- Campaign monitoring
- Search-term reviews
- Removing irrelevant searches
- Ongoing optimisation
- Pausing and resuming the campaign
What You Do
Your job is simply:
- 1Answer the enquiries
- 2Visit the customer
- 3Quote the kitchen
- 4Close the deal
You do not need to learn Google Ads, write adverts, research keywords, build a landing page, install tracking, analyse reports, manage bids, or figure out negative keywords. That is my job.
12 Installations in Three Weeks — A Bathroom Fitter Case Study
Here is what happened with a real bathroom fitter I set up a Google Ads campaign for. The campaign generated genuine enquiries that resulted in booked work. I am sharing the facts, not a guarantee that everyone will achieve the same. The principle is exactly the same for kitchen fitting.
I created the Google Ads campaign and dedicated landing page on 30 June 2026.
The client ran the campaign for approximately three weeks.
During that period he booked 12 bathroom installations.
Around 20 July 2026, the client asked me to pause the advertising while he caught up with the work and recruited another fitter.
I paused it. There was no charge for pausing it.
The campaign has recently been resumed. The client received two leads on the first day after it was resumed, and there has been a steady flow of enquiries since.
The client asked to pause the campaign because he had too much work. That is a good problem to have.
He has since resumed and is receiving leads again. If you want to discuss the approximate daily advertising budget and how the campaign was structured, get in touch.
But I'm a kitchen fitter, not a bathroom fitter.
That does not matter. The case study happens to be a bathroom fitter, but Google does not care whether you are fitting bathrooms, kitchens, roofs or boilers. What matters is:
- 1.People are searching Google for the service
- 2.The business can profitably serve those customers
- 3.The advert matches their search
- 4.The landing page converts
- 5.The business handles the enquiries well
Kitchen fitting and renovation services have genuine search demand across the UK. Before recommending a campaign, I can check the search activity and competition in your area.
Results vary. I am not implying that everyone will achieve 12 installations in three weeks. Results depend on location, competition, budget, service, offer, website and landing page, reviews, reputation, pricing, and how effectively enquiries are followed up. This story is evidence that the approach can work, not a guarantee.
Tell Me Your Area And I'll Check The Opportunity
Get in touch and I will check your area for search demand. If it makes sense, we talk. If it does not, I will tell you.
WhatsApp SeanGoogle Ads vs Organic SEO
Organic Google rankings are extremely valuable, and I would always encourage kitchen fitters to work on their organic SEO. But getting to the top of Google organically can be difficult and can take months. Competition may be strong, and getting near the top is not guaranteed.
Google Paid Advertising can allow a business to start appearing prominently for valuable searches much faster. Getting to the top of Google organically can take months. With a properly configured Google Ads campaign, you can potentially begin appearing prominently for valuable searches very quickly.
I am not going to guarantee you the top position, and I am not going to promise next-day leads. But Google Ads and organic SEO can complement each other. When a kitchen fitter wants work now, Google Ads offers a much faster route to visibility.
And the people clicking your advert are not random. They went to Google specifically because they want a new kitchen. They searched for a kitchen fitter. They are actively looking. That is what makes kitchen fitter advertising on Google so effective.
What Is a Kitchen Fitting Lead Actually Worth?
The important question is not "how much does a click cost?" It is: how much does it cost to acquire a profitable kitchen installation?
If a click on your advert costs £3
and approximately
1 in 3 visitors contacts your business
then
3 clicks = £9 = one opportunity for you to quote
If you quote three suitable prospects and win one kitchen installation:
£9 x 3 = £27
£27 in advertising generated one kitchen fitting enquiry that turned into a booked job.
For a kitchen installation worth thousands of pounds, that is extremely profitable.
This is an illustrative example, not a promise or guaranteed conversion rate. Actual click costs, contact rates, and conversion rates vary. The purpose is to help you understand that for a kitchen job worth thousands of pounds, paying tens or even hundreds of pounds to acquire the right customer can potentially be extremely profitable.
One Service. One Area. One Focused Campaign.
Broad campaigns waste budget. My approach is the opposite: focus tightly on one service in one area so every pound spent is aimed at the right people searching for the right thing.
One Service
Kitchen installation, not every trade under the sun.
One Area
Targeted to the towns and areas you actually cover.
One Campaign
Built around that service and that area, nothing else.
Why a Dedicated Landing Page Converts Better
A homepage might contain kitchen fitting, bathrooms, bedrooms, flooring, extensions, general building, multiple locations, and lots of navigation. But if someone searched specifically for "kitchen fitter Birmingham", the strongest page is one focused precisely on kitchen fitting in Birmingham.
The closer the match between search, advert, landing page, and offer, the easier it is for the prospect to recognise that they found what they wanted. That close alignment is one reason a dedicated landing page can convert significantly better than simply sending paid traffic to a generic homepage.
For example:
That close match between Search, Advert, Landing Page, and Offer is fundamental to my strategy. It is why I build a dedicated page rather than sending paid traffic to a generic homepage.
You Do Not Need an Existing Website
I build a dedicated landing page specifically for the campaign. Think of it as a highly focused mini website containing everything a homeowner needs before requesting a quote — and it is what turns Google traffic into genuine kitchen fitting leads:
If you already have a strong website, I can inspect it. But do not assume your existing homepage is the best destination for paid traffic. A purpose-built page focused precisely on kitchen fitting in your area will almost always convert better.
Your Own Enquiries, Not Shared Leads
Some companies sell generic kitchen leads that may have been sent to several other fitters at the same time. You are competing with every other fitter who bought the same lead, and the homeowner may be overwhelmed by calls.
My approach is different. I build a system that generates the kitchen fitter's own enquiries directly from Google. Instead of buying the same lead that may have been sent to three other fitters, the aim is to have homeowners come directly to your business.
The enquiry lands with you. The homeowner found your advert, clicked through to your landing page, and contacted you directly. That is a fundamentally different type of lead.
It Is Like a Tap for New Enquiries
One of the things kitchen fitters like most about Google advertising is the control it gives you over your marketing.
When you need more work
Turn it on. The campaign starts running and enquiries start coming in.
When the diary is full
Pause it. No more spend. I do not charge clients simply to pause or restart a campaign.
When you have capacity again
Turn it back on. Simple as that.
If a campaign is working well and your business has additional capacity, the budget can potentially be increased to capture more available demand. I will not simply tell you to spend more. I will check whether there is actually additional search demand available and advise accordingly. If there is, and the campaign is performing well, increasing the budget can often generate additional enquiries. I will not claim that increasing budget guarantees more leads — it depends on whether additional search demand exists.
What I Set Up and Manage
The service is much more than creating a Google advert. Here is what is included when I set up your kitchen fitter advertising campaign:
After the first two months, I remain available to help. My fee covers the campaign, dedicated landing page, hosting and setup, and the initial two months of monitoring and improvement.
You pay Google directly for your advertising spend. That is separate from my setup and management fee. Get in touch for current pricing.
Your Advertising Spend
My professional setup and management fee is separate from your advertising spend. The Google advertising spend is paid directly to Google, and you control how much you are prepared to spend. Budgets can be adjusted up or down, and campaigns can be paused at any time.
Get in touch and I will look at the likely search demand and competition in your area before recommending a sensible starting budget. I am not going to suggest a universal daily budget because every area and every business is different.
There Is More Demand Than You Might Think
Many kitchen fitters underestimate how many prospective customers actively search Google. Homeowners are searching for:
In many towns and cities there can be significant existing search demand from homeowners actively looking for kitchen fitting and renovation services. I will not invent monthly search volume numbers — the exact amount depends on your location, and I will research the actual search demand in your area before recommending a campaign.
Before you spend any money, I will check whether enough people are searching in your area. That is a selling point, not an afterthought. I want the campaign to make commercial sense before you commit.
Check Your Area for Kitchen Lead Demand
I can look at your area, likely search demand, and competition, and have an honest conversation about whether Google advertising makes sense for your kitchen business.
How the Process Works
You get in touch
Call, WhatsApp, or fill in the form below. Tell me your area and what you do.
I check the search demand in your area
Before you spend any money, I research the actual search demand and competition in your location. If there is not enough demand for it to make sense, I will tell you.
I build the campaign and landing page
Keyword research, advert creation, a dedicated landing page, contact and enquiry setup, conversion tracking where practical. Everything needed to start generating kitchen fitter leads.
The campaign goes live
Once approved by Google, the adverts start running and the landing page starts receiving visitors.
I monitor and improve for two months
I watch what searches people are actually typing, filter out irrelevant traffic, improve adverts, adjust keywords, and make the campaign better based on real performance.
You turn it on and off as needed
It is your campaign. Pause it when the diary is full. Turn it back on when you need more work. No charge for pausing or restarting.
What Clients Say
These are genuine reviews from clients I have worked with. The bathroom fitter case study above is also strong evidence that the approach works.
"I would highly recommend Sean and what he does. We used him to migrate our website from one company who had been ripping us off for years. Everything was super easy. Great communication from Sean and nothing was too much trouble."
Tony Byrd
"I am absolutely delighted with the new website Hello Website built for AMJ Tiling & Bathrooms. From start to finish the whole process was smooth, professional, and fast. The entire site was designed, built, and live in about two weeks. The end result looks fantastic and works perfectly across all devices."
Ashley Jones, AMJ Tiling & Bathrooms
About Sean
I am Sean Browne. I run Hello Website, and I help trades and local businesses get more work through Google. I am Welsh, originally from Cardiff, and I now live in the Algarve in Portugal.
I am not an agency salesman. I am a practical person who understands how Google advertising works and how to set up campaigns that make commercial sense for the businesses I work with. I would rather tell you advertising on Google is not right for you than take your money for something that will not work.
I work with kitchen fitters, bathroom fitters, tilers, plumbers, and other trades across the UK. Most of my communication with clients is by phone, WhatsApp, and email. The work I do is entirely digital, so physical location does not prevent it working effectively. Lead generation for kitchen fitters is one of the things I do best.
I want clients who are delighted with the quality and commercial performance of the campaign, stay with me, and recommend me to others. I am not interested in selling you something that doesn't work.
Frequently Asked Questions
Common questions from kitchen fitting business owners considering Google advertising.
How do I get more kitchen fitting work?
How can I get more kitchen fitting leads?
Do I need a website to advertise on Google?
Isn't Google Ads complicated?
Do I need to manage the adverts myself?
Why not just send visitors to my existing website?
What's the difference between Google Ads and appearing organically?
How much should I spend on advertising?
What if I become too busy?
Can I increase the advertising when I need more work?
How quickly can Google Ads start generating enquiries?
Why are you showing me a bathroom fitter case study?
You're not local to me. Does that matter?
Want More Kitchen Fitting Work?
Tell me your area and I will check the opportunity. No pressure, no jargon.
You can also reach me directly using the buttons below.
Also looking for more bathroom fitting work? See how I help bathroom fitters get more work