07.11.2026

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Hello Website
Professional UK tradesman standing confidently in front of his work van at a completed installation job
For Tradesmen Across the UK

Google Ads for Tradesmen

More Enquiries. Less Wasted Advertising Spend.

Get your business in front of local customers actively searching for your services. I personally build and manage your Google Ads campaigns, create dedicated landing pages, and continually refine your targeting to help turn advertising spend into genuine enquiries.

Deal directly with me. No agencies, no unnecessary jargon, and no long-term commitment. If you still think of it as Google AdWords, it is the same advertising platform — now called Google Ads.

Check Google Ads Potential in My AreaWhatsApp Sean07713 571037
hello@hellowebsite.co.uk

Google Ads management for every trade:

PlumbersElectriciansBuildersRoofersPlasterersTilersBathroom FittersKitchen FittersCarpentersFlooring FittersPainters & DecoratorsGas Engineers

What You Actually Get

A complete, personally managed Google Ads service — not just an advert, but the full path from search to enquiry.

Targeted Google Ads campaigns

Designed around the relevant searches for your trade and service area, using tightly targeted exact-match and phrase-match keywords.

Dedicated landing page

Built to match the campaign and encourage enquiries — not your generic homepage, but a focused page around the exact service and area you are targeting.

Conversion tracking

Configured to measure relevant contact actions such as form submissions, phone call clicks and WhatsApp clicks, and available enquiry outcomes.

Negative keywords

Used from day one and expanded with real search-term data to help reduce irrelevant searches and wasted spend.

Ongoing optimisation

Search terms, keywords and advertising performance reviewed and refined regularly — not set up once and left alone.

Personal management

Sean manages the campaign directly. No account managers, no juniors, no outsourcing — you deal with the person doing the work.

Tracking measures contact actions such as form submissions and call clicks. A tracked action is not necessarily a completed enquiry or a booked job — but it shows where interest is coming from so the campaign can be improved.

Real Client Results — Bathroom Fitting Campaign

12 Bathroom Jobs Booked in 20 Days, with £382 in Google Ads Spend

This is one example from a bathroom-fitting business — not a typical or guaranteed outcome across every trade. Twelve full bathroom refurbishment projects were booked, representing more than £50,000 of booked work.

£382
Google Ads spend
20 days
Campaign duration
12
Bathroom jobs booked
£50,000+
Booked work value
1

I created the Google Ads campaign and dedicated landing page on 30 June 2026.

2

The campaign ran for 20 days with a total Google Ads spend of £382 — roughly £19 per day.

3

During that period the client booked 12 full bathroom refurbishments from the enquiries the campaign generated — representing more than £50,000 of booked work.

4

Around 20 July 2026, the client asked me to pause the advertising because he had too much work and needed to recruit another fitter.

What this means in practice

£382 in Google Ads spend produced 12 booked full bathroom refurbishments worth more than £50,000 in booked work. That is approximately £32 in advertising spend per booked job in this campaign — an arithmetic result from this case study (the total cost per booked job excluding management and other costs), not per click or per enquiry. Booked work value is not the same as revenue received or profit.

This was a bathroom fitter. Why does the approach apply to your trade?

The search terms change. The trade changes. The process does not. Whether you fit bathrooms, fix boilers, rewire houses, or lay floors, the intent is the same: a homeowner needs a tradesperson, and they search Google for one. The same core campaign architecture can be applied because the process is built around that intent: research the real searches, build tightly targeted keywords around them, write matching ad copy, send traffic to a dedicated landing page, track enquiries, and cut wasted spend through search-term analysis.

This is a genuine case study from one bathroom-fitting campaign, not a guarantee. Results vary according to location, competition, advertising budget, the services you offer, your offer, and how promptly and effectively enquiries are followed up.

Why Campaigns Waste Money

"Google Ads Doesn't Work" — Often the Setup Is the Problem

Many trades businesses try Google Ads, lose money, and conclude the platform does not work. In many of the campaigns I have audited, the setup was the problem — not Google Ads itself.

Sending paid traffic to a generic homepage

A homepage is built for everyone. When someone searches for a trade in their area, they need a page about that exact service and location — not a homepage where they have to hunt around. I build a dedicated landing page for every campaign.

Targeting overly broad or irrelevant searches

Without tight match types and negative keywords, ads can trigger on irrelevant searches such as "plumbing supplies" or "DIY plumbing". I build campaigns around tightly targeted exact-match and phrase-match keywords, supported by negative keywords and regular search-term reviews.

Failing to use sufficient negative keywords

Without a negative keyword list, Google will match your ads to searches you do not want. Building and expanding negatives from real search-term data is one of the fastest ways to reduce wasted spend.

Not tracking meaningful conversion actions

If you cannot measure form submissions, phone call clicks, or WhatsApp enquiries, you cannot tell which keywords are producing interest. Optimising toward clicks rather than conversions is a common mistake.

Failing to review actual search terms and performance

The search terms report shows the real searches that triggered your ads and led to clicks. If nobody is reviewing it, money continues to flow to irrelevant clicks. I review search terms and campaign performance regularly.

How the Service Works

A simple, transparent process from first conversation to ongoing management.

1

Discuss your business

We establish the services you offer, your target locations, your customer types, and whether Google Ads is commercially suitable for your trade and area. This is a conversation — not a sales pitch.

2

Build the campaign

I research keywords, develop advertising copy, configure relevant targeting, create the dedicated landing page, and set up appropriate conversion tracking — all aligned around your service and service area.

3

Launch and optimise

Once approved, the campaign goes live. I manage it, review search terms, refine targeting, adjust bids, and monitor performance based on real data.

4

Generate and manage enquiries

Prospective customers contact you directly through the campaign's contact routes — phone, WhatsApp, or the enquiry form. Advertising effectiveness depends on several factors, including market demand, competition, budget, and how promptly enquiries are handled. Campaigns can be paused when your diary is full and re-enabled when you need more work.

Sean Browne, founder of Hello Website

Work directly with the person managing your advertising

No salespeople. No junior account managers. No outsourcing.

When you work with Hello Website, you deal directly with Sean — the person researching your keywords, creating your advertisements, building your landing page, monitoring your campaigns, and refining performance. When you call, you speak to me.

I am Sean Browne. I run Hello Website, and I build and manage Google Ads campaigns for trades businesses across the UK. I am Welsh, originally from Cardiff, and I now live in the Algarve in Portugal. The work is entirely digital, so my physical location does not affect my ability to work effectively with UK clients.

I would rather tell you Google Ads is not right for your area than take your money for a campaign that will not work. Before you commit to anything, I check the actual search demand in your location and tell you honestly whether it makes commercial sense.

Google Ads for Your Trade

Dedicated pages for trades with specific campaign considerations.

Google Ads for RoofersGoogle Ads for Bathroom FittersGoogle Ads for Kitchen Fitters

Google Ads vs. buying shared leads

Some services sell leads that are shared between several businesses — the same enquiry sent to you and your competitors. With Google Ads, enquiries come from people who searched for a trade in your area and contacted you directly through your own campaign. The aim is to generate relevant enquiries for your business, not to resell the same lead to multiple tradespeople. Whether every enquiry you receive is exclusive depends on how the searcher found you and whether they contacted others separately.

Frequently Asked Questions

Straight answers. No sales language.

Is Google Ads suitable for my trade and area?
It depends on whether enough people in your service area are actively searching for the work you do. A plumber in a large city with high search demand will have different economics to a specialist trade in a smaller town. Before you commit to anything, I research the actual search demand and typical costs in your area and tell you honestly whether Google Ads makes commercial sense for your business.
What advertising budget might I need?
It depends on your area, search volume, competition, and how much work you want. The Google Ads advertising budget is separate from the professional management service. I research actual search demand and typical costs per click in your area before recommending a sensible starting budget, and I discuss it with you before anything goes live.
What happens after I get in touch?
Call, WhatsApp, or fill in the form below. Tell me your area and what you do. I check the actual search demand and typical costs in your location and have an honest conversation about whether Google Ads is worth running for your business. There is no pressure and no obligation — an enquiry is just a conversation, not a commitment to buy anything.
Will I own and have access to my Google Ads account?
Yes. The Google Ads account is in your name, linked to your email, with your billing details. You own the account, the campaign data, the keyword history, and everything in it. I am granted access to manage it — I do not take ownership. You retain full access at all times, and if we stop working together you still have your account and everything that was built.
Who manages my advertising?
I do. I am not an agency. I am one person who manages campaigns directly. You speak to me, not an account manager who has never logged into Google Ads. I research your keywords, write your ad copy, build your landing page, monitor your campaigns, review your search terms, and refine performance. No salespeople, no junior account managers, no outsourcing.
How do you measure results?
I set up conversion tracking for form submissions, phone call clicks, and WhatsApp clicks from the landing page — meaningful actions that show how visitors are attempting to contact your business. A tracked click is not necessarily a completed enquiry or a booked job, but it shows where interest is coming from. I also monitor the actual search terms triggering your ads, cost per click, and cost per enquiry so you can see the economics, not just click counts.
Am I tied into a long-term contract?
No. There is no long-term contract, no lock-in, no notice period, and no cancellation penalty. You can stop using the management service at any time. I will show you the data and let the results inform your decision.
What if I want to stop using the service?
You can stop at any time without penalty. You keep your Google Ads account and all the data within it. Pausing a campaign stops it generating new paid traffic from Google Ads; how Google handles any in-flight advertising charges depends on Google's own billing and the campaign's status at the time.
I tried Google Ads before and it didn't work. Why would it be different this time?
Most failed Google Ads campaigns I audit share the same problems: traffic sent to a homepage, no negative keywords, overly broad match types, no conversion tracking, and no search-term review. In those cases, the problem was the setup rather than the platform itself. When I take on a campaign, I start from search intent and build outward: tightly targeted exact and phrase match keywords, ad copy, a dedicated landing page, and conversion tracking all aligned around one service in one area. I am happy to look at what was done before and tell you specifically what I would change.
How quickly will I start getting enquiries?
Once a campaign is approved and live, ads can begin showing for relevant searches. How quickly that translates into enquiries depends on several factors including market demand, competition, advertising budget, your offer, and how promptly you follow up enquiries. I do not promise that enquiries will begin immediately after launch. The aim is to build a campaign that produces relevant enquiries over time and improves as real data comes in.

Check Google Ads Potential in My Area

Make an initial enquiry to discuss your trade, your service area, and your Google Ads requirements. I will check the search demand in your area and have an honest conversation about whether Google Ads is commercially suitable for your business.

No pressure, no obligation, no jargon. An enquiry is just a conversation — not a commitment to purchase anything.

Call 07713 571037WhatsApp SeanEmail Sean

I will check the search demand in your area and get back to you. No pressure, no obligation.

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