Google Ads for Tradesmen
Get your Google Ads campaigns built and managed by a specialist who understands how trade enquiries are generated — not just clicks.
Whether you are a plumber, electrician, builder, roofer, plasterer, tiler, or any other trade — PPC for tradesmen that produces real enquiries, not vanity metrics. Search campaign architecture, keyword research, negative keyword management, conversion tracking, and dedicated landing pages. The full conversion path, not just the advert. If you still think of it as Google AdWords, it is the same advertising platform — now called Google Ads.
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£382 in Google Ads spend generated 12 booked full bathroom refurbishments in 20 days — representing more than £50,000 of booked work.
Google Ads management for every trade:
12 Bathroom Refurbishments Booked in 20 Days, with £382 in Google Ads Spend
Not a projection. Not a hypothetical. This is what actually happened when I set up and managed a Google Ads campaign for a real tradesperson — a bathroom fitter. Twelve full bathroom refurbishment projects were booked, representing more than £50,000 of booked work. The same core approach can be applied across many trades. CPCs, search volumes, competition and job economics vary — but the process does not.
I created the Google Ads campaign and dedicated landing page on 30 June 2026.
The campaign ran for 20 days with a total Google Ads spend of £382 — roughly £19 per day.
During that period the client booked 12 full bathroom refurbishments from the enquiries the campaign generated — representing more than £50,000 of booked work.
Around 20 July 2026, the client asked me to pause the advertising because he had too much work and needed to recruit another fitter.
I paused it at no charge. The campaign has since been resumed and is generating enquiries again — two leads on the first day after resuming.
What this means in practice
£382 in Google Ads spend produced 12 booked full bathroom refurbishments worth more than £50,000 in booked work. That is roughly £32 in ad spend per booked job — not per click, not per enquiry, per booked job. This is a real case study, not a guarantee — results depend on location, competition, budget, your offer, and how effectively you follow up enquiries. But it is genuine evidence that the approach works.
This was a bathroom fitter. Why does it apply to your trade?
The search terms change. The trade changes. The process does not. Whether you fit bathrooms, fix boilers, rewire houses, or lay floors, the intent is the same: a homeowner needs a tradesperson, and they search Google for one. A plumber in Cardiff, an electrician in Newport, a roofer in Swansea — the same core campaign architecture can be applied because the process is built around that intent: research the real searches, build keywords around them, write matching ad copy, send traffic to a dedicated landing page, track enquiries, and cut wasted spend through search-term analysis.
Google Ads Campaign + Dedicated Landing Page — £495 + VAT
Includes campaign setup, keyword research, a dedicated conversion-focused landing page, hosting, and two months of monitoring and optimisation. You pay Google separately for ad spend. No monthly retainer, no lock-in.
Who This Service Is For
You already know Google Ads is the route
You have looked into PPC, maybe tried it yourself or used an agency. You understand the basics — keywords, CPC, conversion tracking. You do not need to be sold on the idea of advertising. You need someone who knows how to run it properly.
You want enquiries, not clicks
You are not interested in impressions, click-through rates, or vanity metrics. You want enquiries from homeowners in your area who are ready to request a quote — and you want to know what it costs to acquire them.
You want control of your budget
You want to turn advertising on when you need work and pause it when the diary is full. You want to own your Google Ads account. You do not want to be locked into a long contract or chasing an account manager for answers.
You want to talk to the person running the campaign
Not an account manager who has never logged into Google Ads. Not a salesperson who hands you to a junior after signing. You want to speak directly to the person who builds, monitors, and optimises your campaign.
"Google Ads Doesn't Work" — Often the Setup Is the Problem
Many trades businesses try Google Ads, lose money, and conclude the platform does not work. In many of the campaigns I have audited, Google Ads itself wasn't the problem. The campaign setup was.
Sending traffic to a homepage
A homepage is built for everyone. A PPC visitor searching "plumber Cardiff" needs a page about plumbing in Cardiff — not a generic homepage where they have to hunt around.
Targeting overly broad searches
Broad match keywords without careful control can trigger ads on irrelevant searches — "plumbing supplies", "DIY plumbing", "leaking tap fix". You pay for clicks from people who are not potential customers.
No negative keyword management
Without a negative keyword list, Google will match your ads to searches you do not want. Adding negatives is one of the fastest ways to reduce wasted spend — and most campaigns I see have barely any.
Incorrect location targeting
Showing ads to people 200 miles away who will never use your service. Or targeting the whole country when you only work in a 30-mile radius. Geography matters.
Never reviewing actual search terms
The search terms report shows the searches that triggered your ads and led to clicks. If nobody is looking at it, money continues to flow to irrelevant clicks. This is basic campaign hygiene.
No conversion tracking — or tracking the wrong things
If you cannot measure form submissions, phone calls, or WhatsApp enquiries, you cannot tell which keywords are producing real leads. Optimising toward clicks rather than conversions is a common mistake.
Poor campaign structure
One campaign, one ad group, 200 keywords. No separation by service, location, or intent. Poor structure makes it harder to align the right keywords, ads and searches, which can hurt relevance, Quality Score and cost efficiency.
Spending before understanding search intent
Switching on a campaign before researching what people actually search for, how they search, and what language they use. Relevance starts with understanding the search, not the settings.
Google Ads can waste money extremely quickly when configured badly. That is why the campaign needs to be built by someone who understands the platform, your trade and the economics of generating profitable enquiries.
The Approach: Relevance at Every Step
A successful tradesman campaign connects the entire path from search to enquiry. Every step should reinforce the next.
Search Intent
Someone searches for your trade plus their area. They are actively looking for a tradesperson in their area and are much closer to hiring someone than a casual browser.
Keyword & Ad
Your ad appears for that search, written specifically about your trade in that area. The headline matches what they searched for. Not a generic ad. Not "we do everything."
Landing Page
They land on a dedicated page built around your trade in their location. Everything confirms: yes, this is exactly what I was searching for. Not a homepage. Not a page about five different trades.
Conversion
The page gives them everything they need to make contact: phone, WhatsApp, enquiry form, previous work, reviews, areas covered. They call or submit a quote request.
Real Enquiry
When the journey works as intended, you receive a genuine enquiry from someone looking for a tradesperson in your area. That is the whole point. Not a click. Not an impression. An enquiry.
The advert is one piece. If the keyword, ad, landing page, and conversion path are not aligned, clicks are wasted regardless of how good the ad looks.
Discuss Your Google Ads
Tell me your area and what you do. I will check the search demand and tell you honestly whether Google Ads makes sense for your trade.
How Campaigns Are Structured
Not a tutorial — just enough to show you how I structure and manage the campaign and what I will be doing with your budget.
Keyword Research & Match Types
Starting with exact and phrase match keywords built around real trade searches. Broad match used carefully, only where it adds value, never uncontrolled. Every keyword is chosen because it is strongly associated with someone looking to hire a tradesperson — not browse ideas or find DIY advice.
Negative Keywords
A negative keyword list built from day one and expanded based on actual search-term data. If a search is not from someone who could become a customer for your trade, it goes on the negative list. This is one of the fastest ways to cut wasted spend.
Geographic Targeting
Ads shown only in the areas you actually cover. Not a national campaign when you work within 30 miles. Location targeting set to the towns, postcodes, or radius that matches your service area.
Campaign Architecture
Structured so Google can match the right ad to the right search. Separate ad groups for different search themes — each with ad copy written specifically for that intent.
Budget & Bidding
Budget set at a level that generates enough click volume to produce meaningful data. Bidding strategy chosen based on the campaign's stage and conversion data — not set to a default and forgotten.
Search-Term Analysis
Ongoing review of the actual search terms triggering your ads. Not just keyword performance — the real searches real people typed before clicking. This is where wasted spend is identified and reduced.
Landing Pages & Conversion Tracking
PPC success depends on the entire conversion path. The ad earns the click. The landing page is designed to turn that visit into an enquiry. The tracking tells you whether it is working.
Why a dedicated landing page matters
Sending paid traffic to a generic homepage is one of the most common reasons PPC campaigns underperform. A dedicated landing page can convert better because it is built around the exact service, location and search that brought the visitor there.
I build a dedicated landing page for every campaign. It includes: what you do, where you work, photos of previous work, reviews, reasons to choose you, phone number, WhatsApp, and an enquiry form. You do not need an existing website — the landing page works as a focused one-page site for the campaign.
What gets tracked
If you cannot measure what is producing enquiries, you cannot optimise the campaign. I set up conversion tracking for the actions that actually matter:
The meaningful progression is: Spend → Click → Enquiry → Quote → Customer → Revenue. Decisions are based on actual search and conversion data, not guesswork.
The Economics: Why One Booked Job Pays for the Campaign
The important question is not "how much does a click cost?" It is: how much does it cost to acquire a profitable job?
From the case study above:
Total Google Ads spend: £382 over 20 days
Jobs booked: 12
Ad spend per booked job: roughly £32
If one additional profitable job pays significantly more gross profit than the advertising and management cost required to acquire it, the economics can make sense. When a campaign is producing enquiries at this kind of cost-per-job, the return is clear.
Apply your own numbers
At roughly £32 of Google Ads spend per booked job in this campaign, you can compare the acquisition cost directly against the gross profit from a typical job in your own trade. If acquiring one profitable job costs significantly less than the gross profit on that job, the economics can be attractive.
This is a case-study figure, not a guarantee. CPCs, search volumes, competition, job values and margins all vary by trade and location. The £382 spend, 20 days, and 12 booked jobs are factual results from one campaign — not a promise of what every future campaign will achieve.
What I Actually Handle
Everything above, done by me — not handed to a junior or outsourced. This is the actual work involved in running your campaign.
One-off setup fee: £495+VAT. Includes everything above. You pay Google separately for ad spend. After the first two months, I remain available to help on an informal basis — no monthly retainer, no lock-in.
How I Work: No Surprises, No Lock-In
If you are trusting someone with your advertising budget, you should know exactly how the relationship works.
You own your Google Ads account
In your name, with your billing. You retain full access at all times. I am granted access to manage it — I do not take ownership.
Ad spend goes directly to Google
You pay Google for advertising. You pay me for setup and management. No mark-up on ad spend, no middleman.
Campaigns can be paused instantly
No charge for pausing or restarting. When the diary is full, I pause the campaign so it stops generating new paid traffic. When you need more work, it can be re-enabled.
Performance is measurable
You see what searches triggered your ads, what it cost per lead, and what is changing. No glossy reports hiding the real numbers.
No misleading guarantees
I will not promise "X leads per month" or "guaranteed ROI." I will show you the data and let the results speak.
No pretending clicks are customers
Clicks are not customers. I track form submissions, phone call clicks and WhatsApp clicks — meaningful actions that show how visitors are attempting to contact your business.
What Happens Next
You get in touch
Call, WhatsApp, or fill in the form below. Tell me your area and what you do. If you have an existing Google Ads account, mention that too.
I research your area
Before you spend anything, I check actual search demand, typical CPCs, and competition in your location. If there is not enough demand for it to make sense, I will tell you.
I build the campaign and landing page
Keyword research, campaign architecture, ad copy, a dedicated landing page, conversion tracking. Everything needed to start generating trade enquiries.
The campaign goes live
Once approved by Google, ads start running and the landing page starts receiving visitors. You own the account from day one.
I monitor and optimise for two months
I review actual search terms, add negative keywords, refine ad copy, adjust bids, monitor cost per lead, and make the campaign better based on real data — not assumptions.
You control on and off
It is your campaign. Pause when the diary is full. Turn back on when you need more work. No charge for pausing or restarting. No long contract.
About Sean
I am Sean Browne. I run Hello Website, and I build and manage Google Ads campaigns for trades businesses across the UK. I am Welsh, originally from Cardiff, and I now live in the Algarve in Portugal.
I am not an agency. I am not an account manager. I am the person who logs into your Google Ads account, builds the campaign, writes the ad copy, reviews the search terms, and optimises the keywords. When you call, you speak to me.
I would rather tell you Google Ads is not right for your area than take your money for a campaign that will not work. Before you commit to anything, I check the actual search demand in your location and tell you honestly whether it makes commercial sense.
I work with plumbers, electricians, builders, roofers, plasterers, tilers, bathroom fitters, kitchen fitters, carpenters, and more. The work is entirely digital, so my physical location doesn't affect my ability to work effectively with UK clients.
Questions Tradesmen Ask Before Hiring a PPC Specialist
Straight answers. No sales language.
I tried Google Ads before and it didn't work. Why would it be different this time?
My previous agency wasted my money. How are you different?
How do I know the leads will be any good?
How much should I spend on Google Ads?
Do I need a new website?
Can you use my existing Google Ads account?
Will I own the Google Ads account?
Can I pause advertising when I'm fully booked?
How quickly can campaigns be switched on or paused?
Do I need a long contract?
What exactly will you track?
How will I know whether the campaign is profitable?
See If Google Ads Makes Sense for Your Trade
Tell me your area and what trade you're in. I will check the search demand and have an honest conversation about whether Google Ads is worth running for your business.
No pressure, no obligation, no jargon.