Google Ads for Roofers
Get your Google Ads campaigns built and managed by a Google Ads specialist for roofers who understands how roofing enquiries are generated — not just clicks.
PPC for roofers and roofing contractors that produces real local enquiries, not vanity metrics. Whether you call it Google Ads, AdWords for roofers, AdWords for roofing contractors, pay per click for roofing companies, or roofing PPC — the principle is the same. Search campaign architecture, keyword research, negative keyword management, conversion tracking, and dedicated landing pages. The full conversion path, not just the advert. You own your Google Ads account. No lock-in, no monthly retainer.
£382 in Google Ads spend generated 12 booked jobs in 20 days — representing more than £50,000 of booked work. This was a bathroom fitter campaign (clearly labelled below), not a roofing result. The same process applies to roofing.
12 Jobs Booked in 20 Days, with £382 in Google Ads Spend
To be clear: this was a bathroom fitter campaign, not a roofing campaign. I am sharing it because it demonstrates that the approach works for trades businesses. The search terms, trade and job values change — the process does not. Roofing jobs often have higher values than bathroom refurbs, which can make the economics even more attractive. CPCs, search volumes, competition and job economics vary — but the methodology does not.
I created the Google Ads campaign and dedicated landing page on 30 June 2026.
The campaign ran for 20 days with a total Google Ads spend of £382 — roughly £19 per day.
During that period the client booked 12 full bathroom refurbishments from the enquiries the campaign generated — representing more than £50,000 of booked work.
Around 20 July 2026, the client asked me to pause the advertising because he had too much work and needed to recruit another fitter.
I paused it at no charge. The campaign has since been resumed and is generating enquiries again — two leads on the first day after resuming.
What this means in practice
£382 in Google Ads spend produced 12 booked jobs worth more than £50,000 in booked work. That is roughly £32 in ad spend per booked job — not per click, not per enquiry, per booked job. This is a real case study, not a guarantee — results depend on location, competition, budget, your offer, and how effectively you follow up enquiries. But it is genuine evidence that the approach works for trade businesses.
This was a bathroom fitter. Why does it apply to roofing?
The search terms change. The trade changes. The process does not. Whether you repair roofs, fit bathrooms, fix boilers, or rewire houses, the intent is the same: a homeowner needs a tradesperson, and they search Google for one. A roofer in Cardiff, a roofer in Swansea, a roofer in Bristol — the same core campaign architecture applies because the process is built around that intent: research the real searches, build keywords around them, write matching ad copy, send traffic to a dedicated landing page, track enquiries, and cut wasted spend through search-term analysis.
Google Ads Campaign + Dedicated Landing Page — £495 + VAT
Includes campaign setup, keyword research, a dedicated conversion-focused landing page, hosting, and two months of monitoring and optimisation. You pay Google separately for ad spend. No monthly retainer, no lock-in.
Why Google Ads Works for Roofing Companies
Roofing has characteristics that make it particularly well-suited to Google Ads — if the campaign is built properly. As a roofing marketing agency approach, PPC is one of the fastest ways to generate local roofing leads on demand. Effective roofing advertising starts with understanding what homeowners search for when they need a roofer.
High-value jobs
A roof replacement, a flat roof renewal, or even a substantial repair can run into thousands of pounds. When a single booked job can be worth £2,000, £5,000, or more, the ad spend required to acquire that job can be a small fraction of the revenue. The economics of roofing PPC can be very strong.
Emergency intent
A leaking roof is urgent. Homeowners do not browse — they search and call. Queries like "emergency roofer" and "roof leak repair" come from people who need help today. This is some of the highest commercial intent you will find in any trade search.
Strong local search behaviour
Homeowners search for roofers in their town or area — "roofer Cardiff", "roof repair Bristol", "flat roof repair Newport". This is exactly the kind of location-based, high-intent search that Google Ads is designed for. Geo targeting means your ads only show to people in the areas you actually cover.
Turn ads up or down with diary capacity
Roofing work is often project-based — you might be booked out for three weeks on one job, then need work quickly. With Google Ads you can pause the campaign when the diary is full and switch it back on when you need the next project lined up. A campaign that is already built and ready means you can fill quiet periods faster.
What Homeowners Actually Search for When They Need a Roofer
These are the real searches that trigger roofing ads. Each one represents a homeowner with a roofing problem — and a homeowner who needs a roofer now, not next month.
These are not casual searches. Someone typing "roof leak repair" has water coming through their ceiling. Someone searching "emergency roofer" needs help today. Someone looking up "flat roof repair" has a flat roof that is failing. Each search is a real roofing problem — and a real potential job. When your ad appears for that search, with a landing page that confirms you cover their area and can fix their problem, you are in the running for that enquiry.
"Google Ads Doesn't Work" — Often the Setup Is the Problem
Many roofing companies try Google Ads, lose money, and conclude the platform does not work. In most of the campaigns I have audited, Google Ads itself wasn't the problem. The campaign setup was.
Sending traffic to a homepage
A homepage is built for everyone. A PPC visitor searching "roof repair Cardiff" needs a page about roof repair in Cardiff — not a generic homepage where they have to hunt around for the right service.
Targeting overly broad searches
Broad match keywords without careful control can trigger ads on irrelevant searches — "roofing supplies", "DIY roof repair", "how to fix a leaking roof". You pay for clicks from people who are not potential customers.
No negative keyword management
Without a negative keyword list, Google will match your ads to searches you do not want. Adding negatives is one of the fastest ways to reduce wasted spend — and most campaigns I see have barely any.
Incorrect location targeting
Showing ads to people 200 miles away who will never use your service. Or targeting the whole country when you only work in a 30-mile radius. Geography matters — especially for roofing.
Never reviewing actual search terms
The search terms report shows the searches that triggered your ads and led to clicks. If nobody is looking at it, money continues to flow to irrelevant clicks. This is basic campaign hygiene.
No conversion tracking — or tracking the wrong things
If you cannot measure form submissions, phone calls, or WhatsApp enquiries, you cannot tell which keywords are producing real leads. Optimising toward clicks rather than conversions is a common mistake.
Poor campaign structure
One campaign, one ad group, 200 keywords. No separation by service type — repairs, replacements, emergency, flat roofs all mixed together. Poor structure makes it harder to match the right ad to the right search.
Spending before understanding search intent
Switching on a campaign before researching what people actually search for, how they search, and what language they use. Relevance starts with understanding the search, not the settings.
Google Ads can waste money extremely quickly when configured badly. That is why the campaign needs to be built by someone who understands the platform, the roofing trade and the economics of generating profitable enquiries.
The Approach: Relevance at Every Step
A successful roofing campaign connects the entire path from search to enquiry. Every step should reinforce the next.
Search Intent
Someone searches "roof repair Cardiff" or "emergency roofer Newport". They are actively looking for a roofer in their area and are much closer to hiring someone than a casual browser.
Keyword & Ad
Your ad appears for that search, written specifically about roofing in that area. The headline matches what they searched for. Not a generic ad. Not "we do everything."
Landing Page
They land on a dedicated page built around roofing in their location. Everything confirms: yes, this is exactly what I was searching for. Not a homepage. Not a page about five different trades.
Conversion
The page gives them everything they need to make contact: phone, WhatsApp, enquiry form, previous work, reviews, areas covered. They call or submit a quote request.
Real Enquiry
When the journey works as intended, you receive a genuine enquiry from someone looking for a roofer in your area. That is the whole point. Not a click. Not an impression. An enquiry.
The advert is one piece. If the keyword, ad, landing page, and conversion path are not aligned, clicks are wasted regardless of how good the ad looks.
Check If Google Ads Makes Sense for Your Roofing Business
Send your details using the form below. I will check the search demand in your area and tell you honestly whether roofing PPC is worth running for your business. Whether you need a Google Ads agency for roofers, a Google Ads agency for roofing contractors, or a Google Ads consultant for roofers, the first step is understanding the demand in your area.
How Campaigns Are Structured
Not a tutorial — just enough to show you how I structure and manage the campaign and what I will be doing with your budget. This is what a Google Ads specialist for roofing contractors actually does day to day — the roofing PPC management work that turns budget into enquiries.
Keyword Research & Match Types
Starting with exact and phrase match keywords built around real roofing searches. Broad match used carefully, only where it adds value, never uncontrolled. Every keyword is chosen because it is strongly associated with someone looking to hire a roofer — not browse ideas or find DIY advice.
Negative Keywords
A negative keyword list built from day one and expanded based on actual search-term data. If a search is not from someone who could become a roofing customer — "DIY roof repair", "roofing supplies", "roof tiles for sale" — it goes on the negative list. This is one of the fastest ways to cut wasted spend.
Geographic Targeting
Ads shown only in the areas you actually cover. Not a national campaign when you work within 30 miles. Location targeting set to the towns, postcodes, or radius that matches your service area.
Campaign Architecture
Structured so Google can match the right ad to the right search. Separate ad groups for different roofing services — emergency repairs, flat roofs, roof replacements, fascias and guttering — each with ad copy written specifically for that intent.
Budget & Bidding
Budget set at a level that generates enough click volume to produce meaningful data. Bidding strategy chosen based on the campaign's stage and conversion data — not set to a default and forgotten.
Search-Term Analysis
Ongoing review of the actual search terms triggering your ads. Not just keyword performance — the real searches real people typed before clicking. This is where wasted spend is identified and reduced.
Landing Pages & Conversion Tracking
PPC success depends on the entire conversion path. The ad earns the click. The landing page is designed to turn that visit into an enquiry. The tracking tells you whether it is working.
Why a dedicated landing page matters
Sending paid traffic to a generic homepage is one of the most common reasons PPC campaigns underperform. A dedicated landing page can convert better because it is built around the exact service, location and search that brought the visitor there.
I build a dedicated landing page for every campaign. It includes: what you do, where you work, photos of previous work, reviews, reasons to choose you, phone number, WhatsApp, and an enquiry form. You do not need an existing website — the landing page works as a focused one-page site for the campaign.
What gets tracked
If you cannot measure what is producing enquiries, you cannot optimise the campaign. I set up conversion tracking for the actions that actually matter:
The meaningful progression is: Spend → Click → Enquiry → Quote → Customer → Revenue. Decisions are based on actual search and conversion data, not guesswork.
The Economics: Why One Booked Roofing Job Pays for the Campaign
The important question is not "how much does a click cost?" It is: how much does it cost to acquire a profitable roofing job?
From the bathroom fitter case study above:
Total Google Ads spend: £382 over 20 days
Jobs booked: 12
Ad spend per booked job: roughly £32
If one additional profitable roofing job pays significantly more gross profit than the advertising and management cost required to acquire it, the economics can make sense. When a campaign is producing enquiries at this kind of cost-per-job, the return is clear.
Apply your own numbers
At roughly £32 of Google Ads spend per booked job in this campaign, you can compare the acquisition cost directly against the gross profit from a typical roofing job in your area. If acquiring one profitable roofing job costs significantly less than the gross profit on that job, the economics can be attractive. Roofing jobs — especially replacements, flat roof renewals, and larger repairs — often have higher values than many other trades. That can make roofing PPC particularly cost-effective.
This is a case-study figure, not a guarantee. CPCs, search volumes, competition, job values and margins all vary by trade and location. The £382 spend, 20 days, and 12 booked jobs are factual results from one campaign — not a promise of what every future campaign will achieve. But as roofing lead generation goes, the potential is clear: high-value roofing jobs mean one booked job can often justify the entire campaign cost.
Fill Quiet Periods Faster
Roofing work is project-based. You might be stacked out for three weeks on one job, then need the next project lined up. When you have a Google Ads campaign already built and ready to run, you can fill quiet periods faster — switch the ads on, and within a few days you can have fresh enquiries coming in. No waiting for SEO to kick in, no hoping for referrals. The campaign is sitting there ready for when you need it. This is lead generation for roofers and lead generation for roofing contractors on demand.
What I Actually Handle
Everything below, done by me — not handed to a junior or outsourced. This is the actual work involved in running your roofing campaign. Complete Google Ads services for roofers from a Google Ads company for roofers that actually understands the trade — from setup to ongoing optimisation.
One-off setup fee: £495+VAT. Includes everything above. You pay Google separately for ad spend. After the first two months, I remain available to help on an informal basis — no monthly retainer, no lock-in. This is Google Ads management for roofing contractors and roofers that is designed to be cost-effective and transparent.
How I Work: No Surprises, No Lock-In
If you are trusting someone with your advertising budget, you should know exactly how the relationship works.
You own your Google Ads account
In your name, with your billing. You retain full access at all times. I am granted access to manage it — I do not take ownership.
Ad spend goes directly to Google
You pay Google for advertising. You pay me for setup and management. No mark-up on ad spend, no middleman.
Campaigns can be paused instantly
No charge for pausing or restarting. When the diary is full, I pause the campaign so it stops generating new paid traffic. When you need more work, it can be re-enabled.
Performance is measurable
You see what searches triggered your ads, what it cost per lead, and what is changing. No glossy reports hiding the real numbers.
No misleading guarantees
I will not promise "X leads per month" or "guaranteed ROI." I will show you the data and let the results speak.
No pretending clicks are customers
Clicks are not customers. I track form submissions, phone call clicks and WhatsApp clicks — meaningful actions that show how visitors are attempting to contact your business.
What Happens Next
You get in touch
Call, WhatsApp, or fill in the form below. Tell me your area and what roofing services you offer. If you have an existing Google Ads account, mention that too.
I research your area
Before you spend anything, I check actual search demand, typical CPCs, and competition in your location. If there is not enough demand for it to make sense, I will tell you.
I build the campaign and landing page
Keyword research, campaign architecture, ad copy, a dedicated landing page, conversion tracking. Everything needed to start generating roofing enquiries.
The campaign goes live
Once approved by Google, ads start running and the landing page starts receiving visitors. You own the account from day one.
I monitor and optimise for two months
I review actual search terms, add negative keywords, refine ad copy, adjust bids, monitor cost per lead, and make the campaign better based on real data — not assumptions.
You control on and off
It is your campaign. Pause when the diary is full. Turn back on when you need more work. No charge for pausing or restarting. No long contract.
About Sean
I am Sean Browne. I run Hello Website, and I build and manage Google Ads campaigns for trades businesses across the UK — including roofers and roofing contractors. I am Welsh, originally from Cardiff, and I now live in the Algarve in Portugal.
I am not an agency. I am not an account manager. I am the person who logs into your Google Ads account, builds the campaign, writes the ad copy, reviews the search terms, and optimises the keywords. When you call, you speak to me. Not a roofing PPC agency with layers of staff — just me.
I would rather tell you Google Ads is not right for your area than take your money for a campaign that will not work. Before you commit to anything, I check the actual search demand in your location and tell you honestly whether it makes commercial sense.
I work with plumbers, electricians, builders, roofers, plasterers, tilers, bathroom fitters, kitchen fitters, carpenters, and more. Whether it is web design, local SEO, or marketing for roofers and other trades, the work is entirely digital, so my physical location doesn't affect my ability to work effectively with UK clients.
Questions Roofers Ask Before Hiring a PPC Specialist
Straight answers. No sales language.
Does Google Ads work for roofers?
Can Google Ads generate emergency roofing enquiries?
How much should a roofing company spend on Google Ads?
What kind of roofing jobs can PPC help generate?
Do I need a new website?
Can I use my existing Google Ads account?
Can I pause campaigns when the diary is full?
How do you stop wasted clicks?
How quickly can a roofing campaign go live?
I tried Google Ads before and it didn't work. Why would it be different this time?
My previous agency wasted my money. How are you different?
Do I need a long contract?
See If Google Ads Makes Sense for Your Roofing Business
Tell me your area and what roofing services you offer. I will check the search demand and have an honest conversation about whether Google Ads is worth running for your business. As a Google Ads expert for roofers, I will give you an honest assessment — not a sales pitch.
Send your details and I will check the search demand in your area. No pressure, no obligation, no jargon.